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We're seeking ideas that will help California reach its aggressive greenhouse gas reduction goals through market transformation.

We want to hear your ideas

Request for Ideas opens June 15, 2023

CalMTA is seeking ideas that will help California reach its aggressive energy efficiency, greenhouse gas (GHG) reduction, workforce development, and equity goals through market transformation.  We aim to create long-lasting, sustainable changes in the structure or functioning of targeted markets by reducing barriers to the adoption of targeted technologies or practices.

If you have an idea that will accelerate market adoption of a new or under-used energy efficiency technology or practice, then we want to hear about it. If your idea is selected for funding, the CalMTA will develop a plan for executing it and conduct a competitive solicitation of bids for its delivery.

3 simple steps to submit your idea


  • Answer the self-screening questions below to determine whether your idea is a fit for CalMTA’s mission
  • Review the submission questions in advance to understand the requirements, including information you must gather
  • Review the criteria that will be used to screen and select the ideas
  • Consult the FAQs if you have questions


  • Complete the submission form
  • You will receive a confirmation email
  • You will be able to schedule office hours to get live support

Follow Up

  • CalMTA may contact you if there are questions about your idea
  • You will be notified about whether or not your idea advances to Phase 2. The selection process takes approximately 4-6 weeks
  • You can check the status of your submission on the applicant portal
  • If the market circumstances change, you can log into the portal and resubmit your idea

The MTAB oversees the process and their meetings are public. Register for an upcoming MTAB meeting or view past meeting materials.



Self-screening questions

Use the following questions to determine whether your idea is an appropriate fit for CalMTA:

Does your technology or practice have the potential to save energy in California? Can the energy savings be measured?

Is the technology or practice commercially available now or on track to be within the next 6 months?

Is there a compelling opportunity to address a non-financial market barrier that is keeping your technology or practice from being widely adopted? Typical market barriers are market support, lack of supply, low awareness, etc.

If you answered “No” to any of the questions, unfortunately your idea does not qualify for CalMTA development. If you are unsure of the answer to any of these questions, you should address those issues prior to submitting your idea to CalMTA.

If you can answer “yes” to all the questions, we encourage you to submit and are excited to have your help to create a marketplace of ideas to develop an impactful market transformation portfolio for California!

Request for Ideas opens June 15

Coming soon!

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