Idea To Initiative: Forming California’s First Market Transformation Plans

After 18 months, the vision for market transformation in California is coming into focus. Later this year, CalMTA, the State’s administrator for such efforts, will be requesting approval from the California Public Utilities Commission (CPUC) for two Market Transformation Initiatives (MTIs) to move to implementation. The CalMTA team believes these MTIs — Room Heat Pumps […]

On Demand: Chefluencer Strategy Pilot Webinar

CalMTA received approval for a potential Market Transformation Initiative (MTI) focused on induction cooking in January 2024. As part of the induction MTI research phase, a proposed Strategy Pilot has been developed aiming to test an intervention that could be used to change public opinion, build awareness on the benefits of induction cooking, and ultimately grow demand for induction cooktops and ranges. The Strategy Pilot was open for […]

MTAB Members Joining the Board April 2024

We are pleased to announce that the Market Transformation Advisory Board (MTAB) members starting terms in April 2024 will be:   Three of these members are current MTAB members that reapplied for their seats and were chosen among other candidates. The Regional Energy Network (REN) representative, Karina Camacho, was chosen by those organizations to represent them. […]

Understanding CalMTA’s Evaluation Framework For Market Transformation Initiatives

Careful evaluation is essential to the success of market transformation (MT) efforts. Accordingly, CalMTA is implementing strategically focused evaluation, measurement, and verification (EM&V) practices to ensure cost-effective energy savings for California’s ratepayers and system-wide benefits to the electrical grid. These evaluations inform adaptive management of market transformation initiatives (MTIs) and provide insight for ongoing investment […]

Summary Report Of CalMTA Listening Sessions Now Available

California has a strong commitment to ensuring that communities facing a disproportionate energy burden and historical inequities of efficiency investment enjoy the benefits of energy efficiency. In support of these statewide goals, CalMTA is working to apply an equity lens in development of the state’s first portfolio of energy efficiency market transformation initiatives (MTIs).  To engage […]

CalMTA Advisory Board Member Application Closed

CalMTA accepted applications for the seats of the Market Transformation Advisory Board (MTAB) members whose one-year term ends in April. The application form was publicly available February 6-20, 2024. The available seats were for two-year terms in the categories of Ratepayer Advocacy, Environmental Advocacy, and Evaluation Professional. Applications will be scored by a team and recommendations will […]

On Demand: Strategy Pilot Comment Review Webinar

In the development of its first set of market transformation ideas to advance, CalMTA has identified several opportunities and barriers that warrant further research into how consumers interact with the targeted technologies. Two proposed Program Strategy Pilots have been developed that would test potential market intervention strategies for window/portable heat pumps and induction cooktops and […]

RFI Helps Shape Market Transformation In California

A significant step toward establishing a market transformation portfolio for California concluded with the close of CalMTA’s first Request for Ideas (RFI) on August 18. The market transformation administrator received 117 submissions describing innovative technologies and practices that will help the state reach its energy efficiency and decarbonization goals through market transformation. RFI submittals are now being […]

CalMTA’s work with ESJ communities

CalMTA recognizes the historical inequities of efficiency investment and is using an equity lens in our approach to developing a market transformation portfolio for California that delivers benefits to environmental and social justice communities. In addition to California’s energy and climate goals, CalMTA seeks to support statewide priorities on environmental and social justice (ESJ) and ensure market transformation […]

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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