Idea to Initiative
Forming California’s first Market Transformation Plans
Just 18 months ago, CalMTA launched to form a portfolio of market transformation initiatives (MTIs) for California. Today the first MTIs are being readied for submission to the California Public Utilities Commission (CPUC) for public review and approval to begin implementation. These include initiatives focused on growing market adoption of two critical technologies: Induction Cooking and Room Heat Pumps.
Ahead of the release of these final draft MTI Plans in November, CalMTA is launching a campaign called Idea to Initiative to preview and highlight key portions of the Induction Cooking and Room Heat Pumps initiatives.
Idea to Initiative will roll out as four parts in the coming months, with an introduction and the other parts highlighting specific portions of the Induction Cooking and Room Heat Pumps MTI plans.
We invite all interested parties to join us to learn more. Register for upcoming Market Transformation Advisory Board Meetings (MTAB) where this information will be shared and sign up for updates.
In the meantime, watch the video below and listen as Stacey Hobart, Principal of Stakeholder Engagement and Communications, provides an overview of CalMTA’s initiative development phases and process and the upcoming Idea to Initiative educational campaign offerings.