The Heat Pump Water Heating Collaboration Webinar brought together stakeholders to learn more about the proposed Market Transformation Initiative and our collaborative approach to its development. Attendees had the opportunity to ask questions, share feedback, and engage in discussion directly with the MTI development team, helping to foster transparency, alignment, and partnership as the initiative […]
Process
Market transformation initiatives (MTIs) typically begin with market research to validate or identify strategic interventions needed to remove market-level barriers and leverage opportunities to accelerate adoption of a technology, practice or service. Once an MTI moves into the market deployment stage, those interventions must be translated into specific strategies, tactics and activities that will then […]
Fact Sheets & Case Studies
The Residential Heat Pump Water Heating (HPWH) MTI seeks to accelerate market adoption of HPWHs in California’s residential markets. HPWHs are a proven, high-efficiency technology and are a key solution for achieving the state’s building decarbonization, grid reliability, climate, and installation goals of 6 million heat pumps by 2030.
The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.
CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.
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We welcome your questions and suggestions.
Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:
CalMTA
Resource Innovations
719 Main Street, Suite A
Half Moon Bay, CA, 94019
(888) 217-0217
All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.
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