On Demand: Theory of market transformation

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Market transformation is now launching in California under CalMTA. This on demand session covers the theory of market transformation and why it’s an important part of the state’s energy efficiency and decarbonization portfolio. CalMTA initiatives will work to strategically intervene in a market ​to create lasting change by removing market barriers or exploiting opportunities, accelerating the adoption of identified technologies or practices. This session will cover the basics of market transformation, the process of logic model development, and exit strategy.  This event was originally held on 4/28/23. 

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