CalMTA made substantial progress on several operational and market transformation initiative (MTI) development milestones in the 1st quarter of 2025. The CalMTA team shared activities related to market transformation idea development, stakeholder outreach, operational aspects, and financial status. This included reports on two Strategy Pilots for Induction Cooking and Room Heat Pump technologies.
This webinar was held on Apr. 22 from 1-3 p.m. during the first half of the Market Transformation Advisory Board meeting.
This meeting recording has two parts. The recording starts with the 1st Quarter Report and ends at 02:36:09.
Market transformation initiatives (MTIs) typically begin with market research to validate or identify strategic interventions needed to remove market-level barriers and leverage opportunities to accelerate adoption of a technology, practice or service. Once an MTI moves into the market deployment stage, those interventions must be translated into specific strategies, tactics
The Residential Heat Pump Water Heating (HPWH) MTI seeks to accelerate market adoption of HPWHs in California’s residential markets. HPWHs are a proven, high-efficiency technology and are a key solution for achieving the state’s building decarbonization, grid reliability, climate, and installation goals of 6 million heat pumps by 2030.
The CRTUs MTI seeks to accelerate adoption of advanced heat pump RTUs with innovative features that optimize efficiency and performance but are not currently widely available – unlocking new pathways to cost-effectivedecarbonization in the commercial sector.
CalMTA’s Residential Heat Pump Water Heating (HPWH) Market Transformation Initiative (MTI) aims to accelerate market adoption of heat pump water heaters in the single-family and small multifamily property sectors. HPWHs offer a substantial grid and energy efficiency benefit to California’s housing stock and are a foundational technology for achieving the
This Market Characterization Report is an output of the Phase II research for the Residential Heat Pump Water Heating (HPWH) Market Transformation Advancement Plan, finalized in September 2024. The plan outlined a high-level research approach that focused on investigating the target market, barriers, and opportunities with the goal of supporting
CalMTA’s Commercial Rooftop Units (CRTUs) Market Transformation Initiative (MTI) aims to accelerate market adoption of high-performance heat pump RTUs with advanced features as an efficient heating and cooling solution for California’s commercial buildings. CRTUs offer a significant, cost-effective opportunity to reduce commercial building energy consumption, increase HVAC system resilience, reduce
The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.
CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.
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Resource Innovations
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(888) 217-0217
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