MARKET TRANSFORMATION

ADVISORY BOARD MEETING

Market Transformation Advisory Board (MTAB) Meeting – 4/22/25

This four-hour virtual MTAB meeting had a split agenda. The first half of this meeting was reporting on CalMTA’s first quarter activity including financial updates. The second portion of this MTAB meeting was continued MTAB business including conflict of interest training, seating of new and continuing members, an update on the CPUC proceeding requesting approval for the first two initiatives, and comments received on the 2024 Request for Ideas Disposition Report.

After the MTAB meeting, we took time to honor Nils Strindberg, our colleague who passed away in March. As a colleague, friend, and collaborator, Nils was incredibly kind, generous with his time, and knowledgeable. Prior to joining the CalMTA team, he held various energy efficiency positions at the California Public Utilities Commission (CPUC) and California Energy Commission (CEC), where he drafted many plans, resolutions, and decisions that continue to shape energy efficiency policy in California. Throughout his impactful career Nils built a network of relationships with staff and leadership at public agencies, utilities, and other program administrators. Thank you to those who participated in remembering Nils.

Public comment

You can also follow the link below to leave a public comment regarding MTAB meetings and/or topics discussed. Public comments will be included in the MTAB notes and posted on our website after the meeting. 

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.
Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.

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