Personal information, or personal data, means any information that identifies or can reasonably be used to identify a particular individual, such as name, email address, telephone number, address, date of birth, your company’s name and its type of business, and your title. Personal information or personal data does not include data that does not reasonably relate to a specific individual.
Information that You Provide on the Websites. We collect information that you choose to provide on the Websites. For example, we collect information from you when you fill out a form or enter information on our Website. We also collect information from you when you sign up for our newsletter, respond to a survey or marketing communication, visit the Website, or use certain other Website features.
We may use standard Internet technology, such as web beacons and other similar technologies, to track your use of our Website. We also may include web beacons in advertisements or promotional or other email messages, or to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize our online offerings to deliver targeted advertisements and to measure the overall effectiveness of our online advertising, content, programming, or other activities.
Some areas of the Websites may contain electronic images known as web beacons (sometimes known as clear gifs) that allow us and our third-party providers to count users who have visited certain portions of the Websites.
Use and Sharing of Information. To the extent required by applicable law, we rely on the following legal bases of processing:
- Where we need to perform the contract we are about to enter into or have entered into with you;
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; or
- Where we need to comply with a legal obligation.
We use your personal information to provide and improve our offerings. We use your personal information to build and maintain a relationship with you, to register you as a new customer, to process and deliver your order, and to manage our relationship with you. We use personal information to make suggestions and recommendations to you about goods or services that may be of interest to you.
You may receive marketing communications from us if you have requested information from us, or purchased products or services from us, and you have not opted out of receiving that marketing. In general, you can visit the Websites without telling us who you are or providing any personal information about yourself, except that we may automatically collect personal information as described in the “cookies” section above. In a few areas on the Website, we ask you to provide information to enable us to contact and communicate with you, and tailor the content we provide to you. It is completely optional for you to participate.
Additionally, we may retain and use personal information to respond to your questions or requests for information about or from us. We may also use personal information as necessary to ensure compliance with any of our policies and any applicable legal requirements.
We may aggregate your information, without identifying you personally, to obtain statistical and demographic background on users of the Websites.
Sharing of Your Personal Information
We will not sell your personal information, as defined under applicable law, to any outside organization. We engage third-party providers who may collect or receive your personal information on our behalf. Such third-party providers perform functions such as payment processing, operating and supporting the Website, analysing data, or performing marketing or consulting services. They are typically required to process your personal information for specified purposes and on our instructions and they are subject to a duty of confidentiality.
We may also share personal information according to your consent. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. We may enhance or merge your information collected on the Website with data from third parties for purposes of tailoring the information we communicate to you.
We may also disclose personal information, as well as information collected via cookies or web beacons as described above, in connection with law enforcement, fraud prevention, regulation, and other legal action, or if we reasonably believe it is necessary to do so to protect CalMTA, its stakeholders, or the public.
As we grow and develop our business, our corporate structure or organization might change, we may merge or otherwise combine with, or we or portions of our business might be acquired by, another company. In any such transactions, personal information generally is, and should be expected to be, one of the transferred business assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, your information may be considered a company asset that may be sold or transferred to third parties.
Opt-out & Unsubscribe. You can ask us to stop sending you marketing messages at any time by following the unsubscribe link contained in our marketing messages sent to you or other instructions in our marketing materials, or by contacting us in accordance with the “How To Contact CalMTA” section below.
Protect Your Information. The CalMTA is committed to securely using and storing the personal information that we collect and will take reasonable precautions to protect your personal information from loss, misuse, unauthorized access, alteration, or destruction. We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we typically limit access to your personal information to those employees, agents, contractors, and other third parties who have a business need to know.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data Retention. We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.
Children’s Privacy. Our Websites are not intended for children under the age of 18 (“minors”). We do not knowingly collect or ask for information from minors. We do not knowingly allow minors to use our Website. If you are a minor, please do not use our Websites or send us your information. If we learn that we have collected or received personal information from a minor without verification of parental consent, we will delete that information. If you believe we might have any information from or about a minor, please contact us using the details below.
Your California Privacy Rights. If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit our Privacy Notice for California Residents.
Contacting Us Regarding Your Personal Information. You are in control of the personal information you provide to CalMTA. If you have submitted personal information to us and you would like to have that information deleted from our databases, please contact us via email or postal mail, as indicated below. We will then use reasonable efforts to remove your personal information from our system. You may also contact us to request the personal information that CalMTA has collected about you and to request information from us about any processing undertaken. We will use reasonable efforts to supply you with this information and correct any factual inaccuracies in this information. Upon receiving credible information that demonstrates an error was made for any other requests about your personal information, please contact us using the details below.