CalMTA Recommendations for Market Transformation Ideas to Further Develop with Advancement Plans

This memo provides CalMTA’s recommendations for the second set of Market Transformation (MT) ideas to further develop through preparation of Advancement Plans. It documents the selection process, the feedback provided by the MTAB, and CalMTA’s response to this feedback. CalMTA appreciates the MTAB’s input and expertise during the selection and design of market transformation initiatives (MTIs). MTAB has been instrumental in shaping the recommendations in this memo.

CalMTA’s Recommendations for the second set of Market Transformation Ideas