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Catalyzing market change for the energy future we need

California has set a bold path to catalyze energy efficiency and decarbonization innovation with market transformation. CalMTA, a program of the California Public Utilities Commission, will deliver high-impact solutions that further the State’s clean energy economy and climate goals to benefit all Californians.  

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CalMTA Idea to Initiative logo

CalMTA’s first two market transformation initiatives – Induction Cooking and Room Heat Pumps – are being readied for implementation, pending approval from the California Public Utilities Commission. Idea to Initiative will preview and highlight key portions of these initiatives; we invite all interested parties to learn more here.

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High-value changes that last.

Market transformation works to remove market barriers to the adoption of energy-efficient and climate-friendly technologies and practices to make them the new standard. Changes are lasting and have quantifiable benefits that remain long after active market interventions have ended.

Infusing innovation in all we do.

CalMTA initiatives are about rethinking how things are done. By targeting points of leverage along a supply and delivery chain, we can catalyze change in the way targeted markets operate to deliver efficiency, decarbonization, and workforce development benefits.

Collaborative to our core.

We work with energy efficiency stakeholders, market actors, and others to deliver benefits for Californians. Through ongoing engagement and collaboration, we are maximizing input on our initiative development and ensuring that our efforts align with and support other programs.

Investing in energy equity.

CalMTA is working directly with equity stakeholders to ensure that higher-paying clean energy jobs as well as the health and comfort benefits of our efforts reach those neighborhoods who have historically been left out of energy efficiency investments.

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