News & Events

April 9, 2025

Q1 2025 Activity Report webinar

CalMTA made substantial progress on several operational and market ​transformation initiative (MTI) development milestones in the 1st quarter ​of 2025. This report will share activities related to market transformation idea…

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February 5, 2025

CalMTA Advisory Board member application now closed

CalMTA accepted applications for the seats of the Market Transformation Advisory Board (MTAB) members whose one-year term ends in April 2025 from Feb. 5-21, 2025. The applications are now closed.  …

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February 4, 2025

CalMTA to host limited series of Chefluencer events at retail locations

Building on the success of CalMTA’s Induction Cooking Strategy Pilot at community events in fall 2024, CalMTA is continuing to test interventions and messaging that could be used to change…

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January 21, 2025

Idea to Initiative: How innovative partnerships can help shape market transformation in California

This article was originally published in the 4th quarter 2024 issue of AESP Energy Intel. The need to accelerate California’s climate action feels increasingly urgent: the summer of 2024 was…

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January 7, 2025

Blog: Market transformation in California is taking shape

California’s efforts toward market transformation reached a major milestone in late December with CalMTA filing an application to the California Public Utilities Commission (CPUC) requesting approval of new initiatives for…

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December 3, 2024

On demand: Q3 2024 Activity Report webinar

In the third quarter of 2024, CalMTA made substantial progress on operational and market transformation initiative (MTI) development milestones from our 2024 Operations Plan. In this webinar, the CalMTA team…

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September 6, 2024

Blog: An equity lens for market transformation: CalMTA’s integrated program design approach

The 2024 ACEEE Summer Study on Energy Efficiency in Buildings brought together more than 1,200 energy professionals last month to share their innovative work and collaborate on solutions to persistent…

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August 30, 2024

Blog: CalMTA launches Chefluencer Strategy Pilot

As part of the research phase for the Induction Cooking market transformation idea development, CalMTA is working on a Strategy Pilot to test interventions and messaging that could be used…

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August 28, 2024

Idea to Initiative: Forming California’s first market transformation plans

After 18 months, the vision for market transformation in California is coming into focus. Later this year, CalMTA, the State’s administrator for such efforts, will be requesting approval from the…

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May 10, 2024

On Demand: Chefluencer strategy pilot webinar

CalMTA received approval for a potential Market Transformation Initiative (MTI) focused on induction cooking in January 2024. As part of the induction MTI research phase, a proposed Strategy Pilot has…

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April 8, 2024

MTAB members joining the board April 2024

We are pleased to announce that the Market Transformation Advisory Board (MTAB) members starting terms in April 2024 will be:   Hayley Goodson, TURN | Ratepayer Advocacy/Protection   Fred Gordon, independent…

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April 1, 2024

Blog: Understanding CalMTA’s Evaluation Framework for Market Transformation Initiatives

Careful evaluation is essential to the success of market transformation (MT) efforts. Accordingly, CalMTA is implementing strategically focused evaluation, measurement, and verification (EM&V) practices to ensure cost-effective energy savings for…

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