News & Events

September 6, 2024

An Equity Lens for Market Transformation: CalMTA’s Integrated Program Design Approach

The 2024 ACEEE Summer Study on Energy Efficiency in Buildings brought together more than 1,200 energy professionals last month to share their innovative work and collaborate on solutions to persistent…

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September 5, 2024

Market Transformation Advisory Board (MTAB) Meeting – 9/23/24

When: Monday, September 23, 2024, 3:00 p.m. – 5:00 p.m. PST Where: virtual via Zoom (register to attend below)  During this two-hour virtual MTAB meeting, CalMTA team members will share…

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September 4, 2024

ET Summit 2024

CalMTA is a proud sponsor of the ET Summit 2024, presented by the Energy Transition Coordinating Council. Join us in Sacramento on October 8-9. CalMTA team members will be participating…

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August 30, 2024

CalMTA launches Chefluencer Strategy Pilot

As part of the research phase for the Induction Cooking market transformation idea development, CalMTA is working on a Strategy Pilot to test interventions and messaging that could be used…

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August 29, 2024

Market Transformation Advisory Board (MTAB) Meeting – 9/19/24

When: Thursday, September 19, 2024, 10:00 a.m. – 2:00 p.m. PST  Where: virtual via Zoom (register to attend below)  This four-hour virtual Market Transformation Advisory Board (MTAB) meeting will cover…

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August 28, 2024

Idea to Initiative: Forming California’s first Market Transformation plans

After 18 months, the vision for market transformation in California is coming into focus. Later this year, CalMTA, the State’s administrator for such efforts, will be requesting approval from the…

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August 7, 2024

On Demand: Market Transformation Advisory Board (MTAB) Meeting – 8/26/24

This two-hour virtual Market Transformation Advisory Board (MTAB) meeting covered several topics, including summaries and responses to public comments on two recently published draft Advancement Plans: Commercial Replacement & Attachment…

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July 16, 2024

Comment period closed on draft Foodservice Advancement Plan

CalMTA has released the draft Foodservice Water Heating Systems Advancement Plan MT idea under development. This plan shows the initial market transformation theory, market research, field demonstrations, pilots, and other…

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June 27, 2024

On Demand: Market Transformation Advisory Board (MTAB) Meeting – 7/12/24

This all-day Market Transformation Advisory Board (MTAB) meeting was held virtually and in-person in Berkeley, CA, on July 12, 2024. The meeting covered reviews of draft Advancement Plans, an update…

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June 21, 2024

Comment period closed on draft Advancement Plans

CalMTA has released draft Advancement Plans on two MT ideas under development. These plans show the initial market transformation theory, market research, field demonstrations, pilots, and other activities needed to…

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May 28, 2024

On Demand: Market Transformation Advisory Board (MTAB) Meeting – 6/14/24

This all-day Market Transformation Advisory Board (MTAB) meeting took place in Berkeley, CA on June 14, 2024. The agenda included reviewing two advancement plans for Residential Heat Pump Water Heating…

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May 10, 2024

On Demand: Chefluencer Strategy Pilot Webinar

CalMTA received approval for a potential Market Transformation Initiative (MTI) focused on induction cooking in January 2024. As part of the induction MTI research phase, a proposed Strategy Pilot has…

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