MARKET TRANSFORMATION

ADVISORY BOARD MEETING

On Demand: MTAB meeting​ – 10/13/23

This all-day in-person meeting of the Market Transformation Advisory Board (MTAB) took place in San Francisco on Friday, October 13. Discussion topics for this meeting included review of the MTI development schedule, information on the first batch of MTI ideas,  and continued discussion of the MTI Evaluation Framework.

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CalMTA is a program of the California Public Utilities Commission and is administered by Resource Innovations, Inc.
© 2025 CalMTA. All rights reserved.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

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