Our approach

CalMTA seeks to help California meet its energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation.

Market-level initiatives from CalMTA aim to create lasting change that benefits all Californians and spurs technological innovation for climate-friendly solutions. CalMTA approaches its work in the following ways:

Essential CalMTA

High-value changes that last

High-value changes that last

Market transformation works to remove market barriers to the adoption of energy-efficient and climate-friendly technologies and practices to make them the new standard. Changes are lasting and have quantifiable benefits that remain long after active market interventions have ended.

Infusing innovation in all we do

Infusing innovation in all we do

CalMTA initiatives are about rethinking how things are done. By targeting points of leverage along a supply and delivery chain, we can catalyze change in the way targeted markets operate to deliver efficiency, decarbonization, and workforce development benefits.

Collaborative to our core

Collaborative to our core

We work with energy efficiency stakeholders, market actors, and others to deliver benefits for Californians. Through ongoing engagement and collaboration, we are maximizing input on our initiative development and ensuring that our efforts align with and support other programs.

Transparent and credible

Transparent and credible

With a budget funded by California energy customers, transparency and credibility are critical for CalMTA. We conduct our work with integrity and openness, allowing stakeholders to see that we are prioritizing the state’s ratepayers' best interests and maximizing the value of our efforts.

Investing in energy equity

Investing in energy equity

CalMTA is working directly with equity partners to ensure that the benefits of energy efficiency, including better health and comfort outcomes and workforce opportunities, reach those who have historically been left out of energy efficiency investments.

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CalMTA is a program of the California Public Utilities Commission and is administered by Resource Innovations, Inc.
© 2025 CalMTA. All rights reserved.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

Featured News & Events

Upcoming Event

Register for our Q2 2025 Activity Report webinar

News

ENERGY STAR’s Recognizable Blue Label On The Chopping Block

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Featured MTAB Meetings

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Upcoming: Friday, June 27 | 10:00 AM PT

Watch Now

Latest meeting: April 22, 2025
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Featured Resources

Annual Report 2024

Q1 2025 Activity Report Webinar

Room Heat Pump Self-Installation Practices Strategy Pilot Report

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We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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