Our Expert Firms

The CalMTA team is comprised of expert firms in energy efficiency, market transformation, equity, strategy, marketing, evaluation, and program design.

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Resource Innovations

Resource Innovations has been awarded the role of the California Market Transformation Administrator. Headquartered in the San Francisco Bay Area, Resource Innovations offers software-enabled clean energy services for utilities and their customers. Resource Innovations’ experts design and implement leading-edge solutions to support the rapidly changing industry through the clean energy transition. The company’s majority-women board of directors shares its commitment to accelerating energy innovation and making clean and sustainable energy more available, accessible, and affordable.

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Cadmus

Cadmus

Cadmus is a strategic and technical consultancy compelled to help solve the world’s most challenging problems. Cadmus assembles outstanding teams of leading experts leveraging transformative technologies to work seamlessly across disciplines to help their clients achieve extraordinary results. From energy, water, and transportation to safety, security, and resilience—together, they are strengthening society and the natural world. Cadmus’ more than 700 consultants serve government, commercial, and nongovernmental organizations around the world.

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2050 Partners

2050 Partners

2050 Partners is a professional services consulting firm committed to providing technical and market strategy, innovation, execution, and knowledge sharing to enable their clients and partners to achieve their short- and long-term energy efficiency goals. 2050 Partners has broad strategic and analytical expertise related to emerging technology programs, demand-side management incentive programs, codes and standards programs, and policy development. 2050 Partners is established as a California Benefit Corporation with the intent to create a public benefit.

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BRIO

Brio

Brio is a strategy and management firm specializing in helping clients problem solve, innovate and create lasting change. Brio excels at helping clients navigate complex industries and markets by identifying critical paths to success and building synergistic, mutually beneficial relationships across complex stakeholder groups. A certified Women-Owned Business, Brio offers years of energy efficiency experience and pioneering work designing and leading large-scale, emerging-technology market transformation programs.

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The Ortiz Group

The Ortiz Group

The Ortiz Group (TOG) is a mission driven program management and training services company that specializes in serving low-income communities. Over the past five years, Ortiz Group has established itself by providing innovative and practical solutions that improve the low-income customer’s experience, increase the effectiveness of the provider, and exceed the client’s expectations. Their data driven, solutions-based, and inclusive team has gained the trust and respect of key organizations serving low-income communities and clients.

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Unrooz

Unrooz

Unrooz is committed to advancing environmental and social justice. Through collaboration and inclusion they ensure all voices, especially the voices of frontline communities, are heard and considered. The team aligns client strategic goals, processes, and programs with the needs of the communities they serve. Unrooz Solutions is a woman-owned “Women Business Enterprise” (WBE) certified firm providing services in JEDI-focused strategy development, program management, participatory program design, and facilitation.

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Strategic Advisors

CalMTA also has three strategic advisors supporting its efforts:
Steve Nadel

ACEEE

Steven Schiller


Affiliate, Electricity Markets and Policy Department, Lawrence Berkeley National Laboratory

Ralph Prahl

Prahl & Associates

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CalMTA is a program of the California Public Utilities Commission and is administered by Resource Innovations, Inc.
© 2025 CalMTA. All rights reserved.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

Featured News & Events

Upcoming Event

Register for our Q2 2025 Activity Report webinar

News

ENERGY STAR’s Recognizable Blue Label On The Chopping Block

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Featured MTAB Meetings

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Upcoming: Friday, June 27 | 10:00 AM PT

Watch Now
Latest meeting: April 22, 2025
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Featured Resources

Annual Report 2024

Q1 2025 Activity Report Webinar

Room Heat Pump Self-Installation Practices Strategy Pilot Report

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We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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