Our Story

CalMTA is California’s market transformation administrator creating a portfolio of market-level initiatives for the State which work to deliver cost-effective energy efficiency and reduce greenhouse gas (GHG) emissions. CalMTA efforts are also aligned with other State goals on equity and workforce development.

The California Public Utilities Commission (CPUC) established CalMTA via Decision 19-12-021, which included a comprehensive market transformation framework calling for the creation of a market transformation administrator (now known as CalMTA) and an advisory board to the CalMTA (the  Market Transformation Advisory Board or MTAB). The framework also provided funding for CalMTA to support market transformation initiatives (MTIs). Resource Innovations administers the CalMTA program.

CalMTA works closely with and seeks input from the MTAB to discuss the development and implementation of MTIs for California.  We also welcome and encourage the involvement of interested parties. Join our email list to learn about meetings, input opportunities, and our work.

CalMTA’s highly qualified staff collaborates with a team of expert firms offering experience in energy efficiency, market transformation, evaluation, equity, strategy, marketing, evaluation, and program design.

Venn diagram showing the overlap of Decarbonization, Grid Flex, and Energy Efficiency via Market Transformation, with 'Highest Value MT' at the center under an Environmental and Social Justice Lens.

Why we do this work

CalMTA engages with a broad range of stakeholders to identify and develop MTIs that will mainstream energy efficiency and help California achieve its energy and climate goals, while promoting workforce development and equity.

Energy efficiency is a proven tool that can lower energy use, reduce GHG emissions, improve grid flexibility, and create other non-energy benefits. To achieve this, CalMTA relies on more than just established products and programs. We are identifying cutting-edge energy efficiency and GHG reducing technologies and practices to couple them with activities that remove market barriers and jump-start market adoption. Our work seeks to ensure that the benefits of market transformation are accessible to all Californians.

Our Market Transformation Advisory Board (MTAB)

MTAB members provide expertise and unbiased, non-binding recommendations to CalMTA and the CPUC during the design and implementation of MTIs.

Meet our team

Resource Innovations has assembled a highly qualified team with decades of experience in energy efficiency and market transformation.

Track our progress

CalMTA uses key performance indicators (KPIs) to measure its progress at the program level and by market transformation initiative (MTI). The Progress Scorecard reflects KPIs for all MTIs as well as operational performance.

Want to learn more about CalMTA?

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.
Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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Get in touch

We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.

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