CalMTA’s exploration of the Room Heat Pumps market transformation idea (MTI), formerly known as the Portable/Window Heat Pump MTI, and the Induction Cooking MTI identified engaging retailers to stock and promote these targeted technologies as a key intervention point for influencing consumer adoption. The Geographic Targeting Using ESRPP for Room Heat Pumps and Induction Cooking Program Strategy Pilot was developed to help determine whether the ENERGY STAR® Retail Products Platform (ESRPP) could serve as a viable intervention strategy for targeting environmental and social justice (ESJ) communities once the MTIs move into market deployment.
The Geographic Targeting Using ESRPP for Room Heat Pumps and Induction Cooking Strategy Pilot, designed to inform the development of full MTI Plans and future interventions, is ongoing. A full assessment report on the outcomes, findings, and recommendations will be publicly available in mid-2025 and shared through CalMTA’s regular news updates. In the meantime, this memo serves to provide a summary of the work undertaken and a status of progress. For the full scope of work for this effort, click here.
