Case Study: Energy-Efficient Clothes Washers

Cover of energy-efficient clothes washers case studyBetween 1993 and 2000, market transformation efforts drove an increase from 2% to 10% in the market share of energy-efficient clothes washers and set the stage for further growth that reached 53% by 2020 even as ENERGY STAR® standards steadily increased.

This case study demonstrates the impact of market transformation to overcome market barriers such as high cost, lack of customer familiarity, and limited product availability, with key interventions resulting in ongoing success.

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