May 29, 2025

CalMTA’s early research for the Room Heat Pumps Market Transformation Initiative (MTI) identified a need to better understand how consumers install, interact with, and utilize this technology. Room heat pumps (RHPs) are self-contained products that provide efficient cooling and heating for small spaces, such as single rooms, modest apartments, or small homes. CalMTA has developed […]

Blog

April 22, 2025

In an initial move to transform the heating and cooling landscape and jump-start widespread adoption of ‘plug-and-play’ room heat pumps (RHPs), four leading energy efficiency organizations are joining forces to create a significant impact. The California Market Transformation Administrator (CalMTA), the Northwest Energy Efficiency Alliance (NEEA), the Consortium for Energy Efficiency (CEE), and New York State Energy Research and Development Authority (NYSERDA) are partnering to launch the Room Heat Pump National Collaborative, which aims to ramp up adoption of RHPs through a united effort, leveraging the strengths of energy efficiency interests across the nation. RHPs, which can be plugged into a […]

News

January 21, 2025

This article was originally published in the 4th quarter 2024 issue of AESP Energy Intel. The need to accelerate California’s climate action feels increasingly urgent: the summer of 2024 was the hottest on record and recent reports indicate that the state must nearly triple the current reduction rate for greenhouse gas (GHG) emissions to meet 2030 targets.  At the same time, new goals –  like the call for six million heat pumps to be installed by 2030 – spark the need for innovative solutions that break down […]

News

January 7, 2025

California’s efforts toward market transformation reached a major milestone in late December with CalMTA filing an application to the California Public Utilities Commission (CPUC) requesting approval of new initiatives for implementation. The application includes two recommended Market Transformation Initiative (MTI) Plans that aim to deliver energy efficiency and decarbonization outcomes to the State. Pacific Gas and Electric filed […]

Blog

August 28, 2024

After 18 months, the vision for market transformation in California is coming into focus. Later this year, CalMTA, the State’s administrator for such efforts, will be requesting approval from the California Public Utilities Commission (CPUC) for two Market Transformation Initiatives (MTIs) to move to implementation. The CalMTA team believes these MTIs — Room Heat Pumps […]

Blog

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.
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