CalMTA’s early research for the Room Heat Pumps Market Transformation Initiative (MTI) identified a need to better understand how consumers install, interact with, and utilize this technology. Room heat pumps (RHPs) are self-contained products that provide efficient cooling and heating for small spaces, such as single rooms, modest apartments, or small homes. CalMTA has developed […]
Blog
The kitchen is called the heart of the home, where family traditions and memories are made. Because of the emotional attachment people have to kitchens and particularly cooking, this room is also turning out to be a special challenge in the drive for whole home electrification. As one new home builder told us, “There’s still […]
Blog
Building on the success of CalMTA’s Induction Cooking Strategy Pilot at community events in fall 2024, CalMTA is continuing to test interventions and messaging that could be used to change public opinion and create awareness of induction cooking’s benefits. CalMTA and the Building Decarbonization Coalition (BDC) are teaming up again this February to host a limited series of Chefluencer events in […]
News
This article was originally published in the 4th quarter 2024 issue of AESP Energy Intel. The need to accelerate California’s climate action feels increasingly urgent: the summer of 2024 was the hottest on record and recent reports indicate that the state must nearly triple the current reduction rate for greenhouse gas (GHG) emissions to meet 2030 targets. At the same time, new goals – like the call for six million heat pumps to be installed by 2030 – spark the need for innovative solutions that break down […]
News
California’s efforts toward market transformation reached a major milestone in late December with CalMTA filing an application to the California Public Utilities Commission (CPUC) requesting approval of new initiatives for implementation. Filed by Pacific Gas and Electric, the application includes two recommended Market Transformation Initiative (MTI) Plans that aim to deliver energy efficiency and decarbonization outcomes to […]
Blog
As part of the research phase for the Induction Cooking market transformation idea development, CalMTA is working on a Strategy Pilot to test interventions and messaging that could be used to change public opinion and build awareness of induction cooking’s benefits. This pilot aims to learn from and build upon the Building Decarbonization Coalition’s (BDC) successful “Chefluencer” program, which uses experienced […]
Blog
After 18 months, the vision for market transformation in California is coming into focus. Later this year, CalMTA, the State’s administrator for such efforts, will be requesting approval from the California Public Utilities Commission (CPUC) for two Market Transformation Initiatives (MTIs) to move to implementation. The CalMTA team believes these MTIs — Room Heat Pumps […]
Blog
The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.
CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.
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Resource Innovations
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