August 30, 2024

An Equity Lens for Market Transformation: Delivering Equitable Benefits at Scale through an Integrated Program Design Approach

The equity focus adopted in recent years by energy efficiency resource acquisition programs across the country has been slower to manifest as a significant component of market transformation initiatives. Market

Research

May 24, 2024

Program Strategy Pilot: Induction Cooking Chefluencer Event Testing

CalMTA received approval for the advancement of a potential Market Transformation Initiative (MTI) focused on induction cooking in January 2024. As part of the research phase for this MTI, the

Research

February 20, 2024

Listening Sessions with ESJ Communities

California has a strong commitment to ensuring that communities facing a disproportionate energy burden and historical inequities of efficiency investment enjoy the benefits of energy efficiency. In support of these

Research

February 8, 2024

Program Strategy Pilot: Portable/Window Heat Pump Self-Installation Practices

This Program Strategy Pilot from CalMTA describes the objectives, scope, assessment plan, timelines, and budgets for research that will support the future development of a Portable/Window Heat Pumps Market Transformation

Research

February 8, 2024

Program Strategy Pilot: Geographic Targeting Using ESRPP for Portable/Window Heat Pump and Induction Cooking

This Program Strategy Pilot from CalMTA describes the objectives, scope, assessment plan, timelines, and budget to support the future development of an Induction Cooktops and Ranges Market Transformation Initiative (MTI)

Research

Our Story
Our Approach
Our Work
News & Events
MTAB Meetings
Resources & Reports
Idea Portal

Follow Us on LinkedIn

Public Utilities Commission logo
CalMTA is a program of the California Public Utilities Commission and is administered by Resource Innovations, Inc.
© 2025 CalMTA. All rights reserved.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
Young Korean female chef working in restaurant kitchen

CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

Featured News & Events

Upcoming Event

Register for our Q2 2025 Activity Report webinar

News

ENERGY STAR’s Recognizable Blue Label On The Chopping Block

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Featured MTAB Meetings

Register Now

Upcoming: Friday, June 27 | 10:00 AM PT

Watch Now

Latest meeting: April 22, 2025
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Featured Resources

Annual Report 2024

Q1 2025 Activity Report Webinar

Room Heat Pump Self-Installation Practices Strategy Pilot Report

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

Subscribe

Name(Required)

Get in touch

We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

Contact Us

Name(Required)
Consent

All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.

Submit a comment

Subscribe

Want to learn more? Sign up for our mailing list to receive twice-monthly updates about upcoming events, including Advisory Board meetings, informational webinars, important RFI deadlines, and more.

Subscribe

Name(Required)