April 29, 2025

The kitchen is called the heart of the home, where family traditions and memories are made. Because of the emotional attachment people have to kitchens and particularly cooking, this room is also turning out to be a special challenge in the drive for whole home electrification. As one new home builder told us, “There’s still […]

Blog

January 7, 2025

California’s efforts toward market transformation reached a major milestone in late December with CalMTA filing an application to the California Public Utilities Commission (CPUC) requesting approval of new initiatives for implementation. Filed by Pacific Gas and Electric, the application includes two recommended Market Transformation Initiative (MTI) Plans that aim to deliver energy efficiency and decarbonization outcomes to […]

Blog

September 6, 2024

The 2024 ACEEE Summer Study on Energy Efficiency in Buildings brought together more than 1,200 energy professionals last month to share their innovative work and collaborate on solutions to persistent challenges, centered on the theme Equity and Climate Action: Time to Deliver. During the conference, CalMTA team members were able to share our work to integrate equity […]

Blog

August 30, 2024

As part of the research phase for the Induction Cooking market transformation idea development, CalMTA is working on a Strategy Pilot to test interventions and messaging that could be used to change public opinion and build awareness of induction cooking’s benefits. This pilot aims to learn from and build upon the Building Decarbonization Coalition’s (BDC) successful “Chefluencer” program, which uses experienced […]

Blog

August 28, 2024

After 18 months, the vision for market transformation in California is coming into focus. Later this year, CalMTA, the State’s administrator for such efforts, will be requesting approval from the California Public Utilities Commission (CPUC) for two Market Transformation Initiatives (MTIs) to move to implementation. The CalMTA team believes these MTIs — Room Heat Pumps […]

Blog

April 1, 2024

Careful evaluation is essential to the success of market transformation (MT) efforts. Accordingly, CalMTA is implementing strategically focused evaluation, measurement, and verification (EM&V) practices to ensure cost-effective energy savings for California’s ratepayers and system-wide benefits to the electrical grid. These evaluations inform adaptive management of market transformation initiatives (MTIs) and provide insight for ongoing investment […]

Blog

February 16, 2024

California has a strong commitment to ensuring that communities facing a disproportionate energy burden and historical inequities of efficiency investment enjoy the benefits of energy efficiency. In support of these statewide goals, CalMTA is working to apply an equity lens in development of the state’s first portfolio of energy efficiency market transformation initiatives (MTIs).  To engage […]

Blog

February 6, 2024

Outcomes of the 2023 RFI solicitation and ideas selection process summarized CalMTA is excited to release its final report on the outcomes of our first Request for Ideas (RFI) held last summer. This Stage 1 Disposition Report provides details about the RFI process, insights into submissions received, the scoring and selection process used to identify […]

Blog

September 20, 2023

A significant step toward establishing a market transformation portfolio for California concluded with the close of CalMTA’s first Request for Ideas (RFI) on August 18. The market transformation administrator received 117 submissions describing innovative technologies and practices that will help the state reach its energy efficiency and decarbonization goals through market transformation. RFI submittals are now being […]

Blog

May 26, 2023

Since January, when the California Public Utilities Commission (CPUC) announced Resource Innovations as the state’s first-ever Market Transformation Administrator (CalMTA), a lot of behind-the-scenes work has been happening. Resource Innovations has staffed up CalMTA and has launched a key advisory board, known as the Market Transformation Advisory Board (MTAB). And now, the process of soliciting ideas to create […]

Blog

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
Young Korean female chef working in restaurant kitchen

CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

Subscribe

Name(Required)

Get in touch

We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

Contact Us

Name(Required)

All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.

Subscribe

Want to learn more? Sign up for our mailing list to receive twice-monthly updates about upcoming events, including Advisory Board meetings, informational webinars, important RFI deadlines, and more.

Subscribe

Name(Required)