Operations Planning

2023 Annual Operations Plan

July 20, 2023

CalMTA launched in early 2023 as California’s market transformation administrator, creating a portfolio of market-level initiatives for the State which work to deliver cost-effective energy efficiency and reduce greenhouse gas (GHG) emissions. During the first year, we ramped up our infrastructure and identifying market transformation initiatives (MTIs) that will bring lasting market changes to accelerate adoption of targeted technologies and practices.

This plan describes the work CalMTA planned to meet our first-year goals.

2023 Operations Plan
Read the 2023 Annual Operations Plan

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CalMTA is a program of the California Public Utilities Commission and is administered by Resource Innovations, Inc.
© 2025 CalMTA. All rights reserved.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

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The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

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Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

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