April 8, 2025

Fact Sheet: Commercial Replacement and Attachment Window Solutions

The Commercial Replacement and Attachment Window Solutions fact sheet describes the opportunity, technology, market transformation strategy and equity considerations for this initiative. Window upgrades in existing buildings offer a significant

Fact Sheets & Case Studies

April 8, 2025

Fact Sheet: Residential Heat Pump Water Heating

The Residential Heat Pump Water Heating fact sheet describes the opportunity, technology, market transformation strategy and equity considerations for this initiative. Residential heat pump water heaters (HPWHs) are two to

Fact Sheets & Case Studies

April 8, 2025

Fact Sheet: Foodservice Water Heating Systems

The Foodservice Water Heating Systems fact sheet describes the opportunity, technology, market transformation strategy and equity considerations for this initiative. Restaurants are highly energy-intensive, using five to seven times more

Fact Sheets & Case Studies

March 6, 2025

Fact Sheet: Room Heat Pumps Installation Strategy Pilot

CalMTA’s exploration of the Room Heat Pumps (RHPs) Market Transformation Initiative (MTI) identified the need for research into how consumers install, interact with, and utilize this technology. We developed the

Fact Sheets & Case Studies Research

March 6, 2025

Fact Sheet: RHP Installation Strategy Pilot

CalMTA’s exploration of the Room Heat Pumps (RHPs) Market Transformation Initiative (MTI) identified the need for research into how consumers install, interact with, and utilize this technology. We developed the

Fact Sheets & Case Studies Research

July 27, 2024

Fact Sheet: Meet CalMTA

CalMTA, a program of the California Public Utilities Commission and administered by Resource Innovations, will deliver high-impact solutions that further the State’s clean energy economy and climate goals to benefit

Fact Sheets & Case Studies

May 25, 2024

Fact Sheet: Induction Cooking

The Induction Cooking fact sheet describes the opportunity, technology, market transformation strategy and equity considerations for this initiative. With more than a 70% market share, gas ranges are the most

Fact Sheets & Case Studies

May 25, 2024

Fact Sheet: Commercial Rooftop Units (CRTUs)

The Commercial Rooftop Units fact sheet describes the opportunity, technology, market transformation strategy and equity considerations for this initiative. Nationwide, rooftop units (RTUs) make up approximately 37% of commercial buildings’

Fact Sheets & Case Studies

May 25, 2024

Fact Sheet: Room Heat Pumps

The Room Heat Pumps fact sheet describes the opportunity, technology, market transformation strategy and equity considerations for this initiative. Space conditioning represents the largest energy consumption end-use for homes in

Fact Sheets & Case Studies

December 27, 2023

Case Study: Energy-Efficient Clothes Washers

Between 1993 and 2000, market transformation efforts drove an increase from 2% to 10% in the market share of energy-efficient clothes washers and set the stage for further growth that

Fact Sheets & Case Studies

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CalMTA is a program of the California Public Utilities Commission and is administered by Resource Innovations, Inc.
© 2025 CalMTA. All rights reserved.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

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The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

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Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

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