May 15, 2025

Room Heat Pump Self-Installation Practices Strategy Pilot Report

CalMTA’s Phase II research for the Room Heat Pumps Market Transformation Initiative (MTI) identified the need for research to better understand how consumers install, interact with, and utilize this technology.

Research

April 22, 2025

Chefluencer Event Testing Strategy Pilot Report

CalMTA’s Phase II research for the Induction Cooking market transformation initiative (MTI) identified key barriers to adoption, including low consumer awareness of induction technology and its benefits, cultural and consumer attachment to

Research

March 6, 2025

Fact Sheet: Room Heat Pumps Installation Strategy Pilot

CalMTA’s exploration of the Room Heat Pumps (RHPs) Market Transformation Initiative (MTI) identified the need for research into how consumers install, interact with, and utilize this technology. We developed the

Fact Sheets & Case Studies Research

March 6, 2025

Fact Sheet: RHP Installation Strategy Pilot

CalMTA’s exploration of the Room Heat Pumps (RHPs) Market Transformation Initiative (MTI) identified the need for research into how consumers install, interact with, and utilize this technology. We developed the

Fact Sheets & Case Studies Research

December 18, 2024

Status update: Chefluencer Strategy Pilot

The Induction Cooking Chefluencer Event Testing Strategy Pilot aimed to learn from and build upon the Building Decarbonization Coalition’s (BDC) successful “Chefluencer” program, which features experienced chefs to lead engaging,

Research

December 18, 2024

Status update: Geographic Targeting Using ESRPP for Room Heat Pumps and Induction Cooking Strategy Pilot

CalMTA’s exploration of the Room Heat Pumps and Induction Cooking market transformation ideas (MTIs) identified engaging retailers to stock and promote these targeted technologies as a key intervention point for

Research

December 18, 2024

Status update: Room Heat Pumps Self-Installation Practices Strategy Pilot

CalMTA’s exploration of the Room Heat Pumps market transformation idea (MTI) identified the need for research into how consumers install, interact with, and utilize this technology. The Room Heat Pumps

Research

October 25, 2024

Induction Cooking: Market Characterization Report

This market characterization study is an output of the Phase II research for the Induction Cooking Advancement Plan, finalized in February 2024. The Advancement Plan outlined a high-level research approach

Research

October 25, 2024

Room Heat Pumps: Market Characterization Report

This market characterization study is an output of the Phase II research for the Room Heat Pumps Advancement Plan, finalized in February 2024. The Advancement Plan outlined a high-level research

Research

October 8, 2024

June 2024 ESJ Community Listening Sessions Key Findings and Follow-Up Action

CalMTA recognizes the historical inequities of efficiency investment and is working to apply an equity lens in our approach to developing a market transformation (MT) portfolio for California that delivers

Research

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CalMTA is a program of the California Public Utilities Commission and is administered by Resource Innovations, Inc.
© 2025 CalMTA. All rights reserved.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

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The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

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Latest meeting: April 22, 2025
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

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Annual Report 2024

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Room Heat Pump Self-Installation Practices Strategy Pilot Report

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