Market Transformation Initiatives

California’s first-ever statewide energy efficiency Market Transformation Initiatives (MTIs) were approved by the California Public Utilities Commission (CPUC) in November 2025 via Decision 25-11-023. The Room Heat Pumps MTI was approved for immediate implementation while the Induction Cooking MTI received conditional approval and will move to implementation after modification and submission via a Tier 2 Advice Letter to the CPUC. 

Explore and learn more about these MTIs below. 

Room Heat Pumps​

The Room Heat Pumps MTI aims to bring to market these efficient and affordable alternatives to AC window units in the summer and small-space electric resistance or gas heating in the winter. We envision a market where an improved version of this technology dominates product sales over separate, portable electric resistance heaters, window AC-only units, and possibly air purifiers.

Induction Cooking

The Induction Cooking MTI aims to accelerate market adoption of these efficient, electric alternatives for use in Californians’ kitchens. We envision that all new homes in California will be built with induction cooktops and most sales of all cooktops sold in the state will utilize induction technology.

Interested in learning more about
MTI development?

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
Young Korean female chef working in restaurant kitchen

CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.

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