CalMTA’s Commercial Replacement and Attachment Window Solutions (CRAWS) market transformation initiative (MTI) seeks to reduce carbon intensity of buildings through improved building envelope thermal performance and downsized heating, ventilation, and air conditioning (HVAC) systems.
This Market Transformation Initiative (MTI) Plan describes the business case for investment in the MTI including strategic interventions, intended market outcomes, and evaluation activities that will be implemented during Phase III: Market Deployment. This investment would result in long-term energy efficiency and other benefits for California. The MTI Plan was developed using the findings of Phase II assessment and research, which are detailed in the appendices of this document.
The Commercial Replacement and Attachment Window Solutions (CRAWS) Market Transformation Initiative (MTI) offers a significant opportunity to reduce carbon intensity of buildings through improved building envelope thermal performance and downsized heating, ventilation, and air conditioning (HVAC) systems.
This MTI Plan is based on more than two years of development, research, outreach, and analysis. Links to the supporting appendices are listed to the right. CalMTA will submit this the full plan and appendices to the California Public Utilities Commission (CPUC) via an Application in 2026 following MTAB review and public comment.
Want to learn more about the CRAWS MTI Plan? Read the FAQs.
This appendix includes the MTI’s full Logic Model. The Logic Model is a systematic and visual way of presenting CalMTA’s understanding of the interventions necessary to remove barriers, expected outcomes of those interventions, and a pathway to the desired end state.
This appendix contains feedback on the MTI Plan from the Market Transformation Advisory Board.
The Residential Heat Pump Water Heating (HPWH) MTI seeks to accelerate market adoption of HPWHs in California’s residential markets. HPWHs are a proven, high-efficiency technology and are a key solution for achieving the state’s building decarbonization, grid reliability, climate, and installation goals of 6 million heat pumps by 2030.
The CRTUs MTI seeks to accelerate adoption of advanced heat pump RTUs with innovative features that optimize efficiency and performance but are not currently widely available – unlocking new pathways to cost-effectivedecarbonization in the commercial sector.
CalMTA’s Residential Heat Pump Water Heating (HPWH) Market Transformation Initiative (MTI) aims to accelerate market adoption of heat pump water heaters in the single-family and small multifamily property sectors. HPWHs offer a substantial grid and energy efficiency benefit to California’s housing stock and are a foundational technology for achieving the
This Market Characterization Report is an output of the Phase II research for the Residential Heat Pump Water Heating (HPWH) Market Transformation Advancement Plan, finalized in September 2024. The plan outlined a high-level research approach that focused on investigating the target market, barriers, and opportunities with the goal of supporting
CalMTA’s Commercial Rooftop Units (CRTUs) Market Transformation Initiative (MTI) aims to accelerate market adoption of high-performance heat pump RTUs with advanced features as an efficient heating and cooling solution for California’s commercial buildings. CRTUs offer a significant, cost-effective opportunity to reduce commercial building energy consumption, increase HVAC system resilience, reduce
This report, conducted by Apex Analytics, presents findings from an organizational review of the California Market Transformation Administrator (CalMTA). The California Public Utilities Commission (CPUC) directed CalMTA to conduct a review at the end of its three-year startup period. CalMTA and CPUC Energy Division selected Apex Analytics to conduct the
The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.
CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.
Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.
We welcome your questions and suggestions.
Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:
CalMTA
Resource Innovations
719 Main Street, Suite A
Half Moon Bay, CA, 94019
(888) 217-0217
All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.
Want to learn more? Sign up for our mailing list to receive twice-monthly updates about upcoming events, including Advisory Board meetings, informational webinars, important RFI deadlines, and more.
