Author: Fahad Razzaq

CPUC Program Launches to Innovate Energy Efficiency through Market Transformation

SAN FRANCISCO, Jan 31, 2023 – The California Public Utilities Commission (CPUC) today announced the state’s first-ever Market Transformation Administrator (CalMTA) to advance groundbreaking energy efficiency transformation initiatives that will bring sustainable, cost-effective market changes to California. Resource Innovations, a clean energy services provider led by women, has been awarded the contract and will partner with […]

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

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CalMTA Files Advice Letter Seeking Final Approval of Induction Cooking MTI Plan
 
The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

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Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Featured Resources

2026 Operations Plan

Commercial Replacement Window and Attachment Solutions Market Characterization Report

Residential Heat Pump Water Heating Market Transformation Initiative Plan

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Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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