MARKET TRANSFORMATION

ADVISORY BOARD MEETING

March 25, 2026

This virtual Market Transformation Advisory Board (MTAB) meeting was held on Wednesday, March 25 from 9 a.m. – 1 p.m. The meeting agenda focused on Part 3 of the Idea to Initiative education series for the Residential Heat Pump Water Heating (HPWH) Market Transformation Initiative (MTI), including the draft MTI Plan, market adoption forecasts, total system benefit (TSB) and cost effectiveness, and the evaluation plan, which represents Appendix F in the MTI Plan.

This virtual meeting was held on Wednesday, March 25 from 9 a.m. – 1 p.m. PDT.

Public comment

All Advisory Board meetings are public and provide opportunities for public comment. We welcome your input!

If you’re unable to share your thoughts during the meeting and want to give feedback on meeting topics including market transformation initiatives being developed by CalMTA, use the form linked below to provide your opinion. If related to MTAB agenda topics, your thoughts will be added to the meeting notes. All feedback will be shared with development teams or other CalMTA staff for consideration. 

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Agenda & packet materials

Meeting agenda

Previous meeting notes 

Access draft appendices A & D from the Draft Residential HPWH MTI Plan here. Additional appendices and the full MTI Plan will be added soon after the meeting.

Meeting slides

Meeting recording

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

Featured News & Events

Webinar

Register for the Q1 Activity Report Webinar

News

CalMTA Files Advice Letter Seeking Final Approval of Induction Cooking MTI Plan
 
The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Featured MTAB Meetings

Watch Now

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Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Featured Resources

2026 Operations Plan

Commercial Replacement Window and Attachment Solutions Market Characterization Report

Residential Heat Pump Water Heating Market Characterization Report

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We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.

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