News & Events

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April 22, 2025

In an initial move to transform the heating and cooling landscape and jump-start widespread adoption of ‘plug-and-play’ room heat pumps (RHPs), four leading energy efficiency organizations are joining forces to create a significant impact. The California Market Transformation Administrator (CalMTA), the Northwest Energy Efficiency Alliance (NEEA), the Consortium for Energy Efficiency (CEE), and New York State Energy Research and Development Authority (NYSERDA) are partnering to launch the Room Heat Pump National Collaborative, which aims to ramp up adoption of RHPs through a united effort, leveraging the strengths of energy efficiency interests across the nation. RHPs, which can be plugged into a […]

News

February 5, 2025

CalMTA accepted applications for the seats of the Market Transformation Advisory Board (MTAB) members whose one-year term ends in April 2025 from Feb. 5-21, 2025. The applications are now closed.   The available seats are for two-year terms in the categories of Workforce and/or Labor and National/Regional Energy Efficiency Policy Professional. While applications are open to the public, CalMTA anticipates that current members for these seats will reapply to […]

MTAB News News

February 4, 2025

Building on the success of CalMTA’s Induction Cooking Strategy Pilot at community events in fall 2024, CalMTA is continuing to test interventions and messaging that could be used to change public opinion and create awareness of induction cooking’s benefits. CalMTA and the Building Decarbonization Coalition (BDC) are teaming up again this February to host a limited series of Chefluencer events in […]

News

January 21, 2025

This article was originally published in the 4th quarter 2024 issue of AESP Energy Intel. The need to accelerate California’s climate action feels increasingly urgent: the summer of 2024 was the hottest on record and recent reports indicate that the state must nearly triple the current reduction rate for greenhouse gas (GHG) emissions to meet 2030 targets.  At the same time, new goals –  like the call for six million heat pumps to be installed by 2030 – spark the need for innovative solutions that break down […]

News

October 13, 2023

This memo provides an update on select market transformation (MT) ideas submitted during the request for ideas (RFI) process recently conducted by CalMTA. It gives an overview of the ideas that have advanced to Stage 2 scoring and discusses a preliminary review of the ideas proposed as “front runners.” As detailed in this memo, front […]

News

September 11, 2023

CalMTA recognizes the historical inequities of efficiency investment and is using an equity lens in our approach to developing a market transformation portfolio for California that delivers benefits to environmental and social justice communities. In addition to California’s energy and climate goals, CalMTA seeks to support statewide priorities on environmental and social justice (ESJ) and ensure market transformation […]

News

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.
Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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