Fact Sheets

Fact Sheet: Meet CalMTA

July 27, 2024

CalMTA, a program of the California Public Utilities Commission and administered by Resource Innovations, will deliver high-impact solutions that further the State’s clean energy economy and climate goals to benefit all Californians. Market transformation is the strategic process of intervening in a market to create lasting change by removing market barriers, exploiting opportunities, and accelerating the adoption of identified technologies or practices.

Learn more about market transformation in California and the ideas under development at the link below.

Meet CalMTA Fact Sheet
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CalMTA is a program of the California Public Utilities Commission and is administered by Resource Innovations, Inc.
© 2025 CalMTA. All rights reserved.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

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ENERGY STAR’s Recognizable Blue Label On The Chopping Block

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

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Upcoming: Friday, June 27 | 10:00 AM PT

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Latest meeting: April 22, 2025
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Featured Resources

Annual Report 2024

Q1 2025 Activity Report Webinar

Room Heat Pump Self-Installation Practices Strategy Pilot Report

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CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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