February 2, 2024

Portable/Window Heat Pumps Advancement Plan

This Advancement Plan describes information to be developed and research conducted to establish a Portable/Window Heat Pumps Market Transformation Initiative (MTI). Portable and window heat pumps (aka micro heat pumps)

MT Planning Planning

February 2, 2024

Efficient Rooftop Units (ERTUs) Advancement Plan

This Advancement Plan describes the information developed and research conducted to establish an Efficient Rooftop Units (ERTU) Market Transformation Initiative (MTI). Rooftop units are forced-air systems that package the evaporator,

MT Planning Planning

January 26, 2024

Stage 1 Disposition Report

This final Stage 1 Disposition Report released by CalMTA provides important insight into the scoring and selection process, as well as a description of the top-scoring ideas advancing to Phase

Process

January 19, 2024

Memo: CalMTA Recommendations for Market Transformation Ideas to Further Develop with Advancement Plans

This memo provides CalMTA’s recommendations for the second set of Market Transformation (MT) ideas to further develop through preparation of Advancement Plans. It documents the selection process, the feedback provided

Process

December 27, 2023

Case Study: Energy-Efficient Clothes Washers

Between 1993 and 2000, market transformation efforts drove an increase from 2% to 10% in the market share of energy-efficient clothes washers and set the stage for further growth that

Fact Sheets & Case Studies

December 27, 2023

Case Study: 80 PLUS Computer Power Supply

This case study demonstrates a successful Market Transformation (MT) program that has substantially improved energy efficiency in an area that few of us think much about. The 80 PLUS program,

Fact Sheets & Case Studies

December 4, 2023

3rd Quarter 2023 Activity Report

The 3rd quarter 2023 activity report summarizes key milestones from July-Sept. 2023 as we continued to advance California’s energy efficiency and climate goals. Notable milestones discussed in this report include:

Annual & Quarterly Reports

October 6, 2023

Memo: MT Ideas Moved to Stage 2 Scoring and Proposed First Batch MTIs

This memo provides an update on select market transformation (MT) ideas submitted during the request for ideas (RFI) process recently conducted by CalMTA. It gives an overview of the ideas

August 23, 2023

2nd Quarter 2023 Activity Report

The 2nd quarter 2023 activity report summarizes key milestones from April-June 2023 as we continued to develop a balanced portfolio of energy efficiency market transformation initiatives (MTIs). Significant milestones include:

Annual & Quarterly Reports

August 20, 2023

Market Transformation Policy Manual

CalMTA’s Market Transformation Policy Manual provides a summary of the rules established by California Public Utilities Commission (CPUC) decisions that govern the Market Transformation Administrator (MTA/CalMTA). This manual also includes

Operations Planning Process

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CalMTA is a program of the California Public Utilities Commission and is administered by Resource Innovations, Inc.
© 2025 CalMTA. All rights reserved.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

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ENERGY STAR’s Recognizable Blue Label On The Chopping Block

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

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Upcoming: Friday, June 27 | 10:00 AM PT

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Latest meeting: April 22, 2025
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Featured Resources

Annual Report 2024

Q1 2025 Activity Report Webinar

Room Heat Pump Self-Installation Practices Strategy Pilot Report

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