ESJ and Efficiency Advocates Sign Letter to Support CalMTA Initiatives 

October 9, 2025

In Dec. 2024, an application was submitted to the California Public Utilities Commission (CPUC) on CalMTA’s behalf which would authorize deployment of the first two Market Transformation Initiative (MTI) Plans for a Room Heat Pumps MTI and an Induction Cooking MTI. This is a process that includes many parties, comments, and briefs to the CPUC in support of or objecting to CalMTA’s work.  

We are appreciative of the support we have received from incredible organizations including CEJA, NEEA, TURN, BayREN, 3C-REN, and CEDMC during this process. We also are grateful for the support of other groups that are not formal parties, particularly from the representatives of environmental and social justice (ESJ) communities and advocacy groups who have conveyed the valuable benefits these MTIs would deliver to those who have not historically been the focus of energy efficiency investment.  

A Sept. 16 letter, which was filed by Earthjustice as written ex parte communication, exemplifies this support. Signed by the Central California Asthma Collaborative, Natural Resources Defense Council, Building Decarbonization Coalition, Rising Sun Center for Opportunity, Rewiring America, and Sierra Club, the letter urges the Commission to approve CalMTA’s application because, in their words, to: 

“. . . advance both equity and affordability by helping make decarbonization accessible to low-income and renter households and by reducing the need for grid upgrades to enable the high levels of electrification necessary to achieve the state’s climate and air quality objectives.”  

Subsequently, on Sept. 23, the CPUC released a Proposed Decision (PD) as well as an Alternate Proposed Decision (APD) on the two MTIs submitted. The PD approves both the Room Heat Pumps and Induction Cooking MTI for market deployment, while the APD greatly reduces the initial scope of deployment in half and only approves the Room Heat Pumps MTI. Realistically, the APD cuts and requirements would greatly restrain the CalMTA program’s progress and overall success.  

CalMTA is now working through this process to clearly convey the importance of adopting the PD, which provides a clear pathway for achieving the intent of legislatively mandated market transformation goals for efficiency and climate action in California. Through this process, we are encouraged and inspired by the voices of parties who continue to support our proposed MTIs. We will continue to keep stakeholders updated as we move through this process. Please sign up to ensure you receive our notices.  

Related Resources

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

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