CalMTA Showcases Market Transformation Leadership at ACEEE Summer Study

July 27, 2026

Join CalMTA at the ACEEE Summer Study: Energy Efficiency in Buildings for a week of research, discussion, and collaboration. From technical presentations and moderated panels to roll-up-your sleeves sessions, CalMTA team members will share insights and invite attendees to help explore solutions to some of the industry’s most pressing challenges for our industry.

Value of Commercial Building Upgrades

On Monday, Aug. 3 (8:30-10 a.m.), Alex Opipari (Resource Innovations/CalMTA) will kick off CalMTA’s conference participation with “From Energy Speak to Owner Speak: Communicating the Value of Commercial Building Upgrades,” highlighting research into how commercial building owners make investment decisions and how programs can better connect efficiency benefits to owner priorities. Learn more about the Commercial Rooftop Units Market Transformation Initiative (MTI).

Later that day, attendees can join an informal, interactive session:

  • Accelerating Adoption of Room Heat Pumps Together: Market Fit and Consumer Engagement will bring together efficiency professionals to discuss barriers, target markets, and messaging strategies for this emerging technology. (Aug. 3 at 3-4 p.m. in Sanderling) See the Room Heat Pumps MTI to learn more.

As the Market Transformation Panel co-lead, Stacey Hobart will moderate a series of market transformation sessions on August 4-7, bringing together industry leaders to discuss topics ranging from Building Performance Standards and workforce development to strategies for accelerating adoption of emerging technologies.

Lessons From the Field on 120V Induction Cooking

On Tuesday, Aug. 4 (10:30 a.m.-12 noon), Clarissa Kusel, Program Manager, will present “Scaling Electric Cooking Through Equity-Centered Market Transformation: Lessons From a 120V Battery-Equipped Induction Pilot,” sharing lessons from a pilot that demonstrates how battery-equipped induction ranges can help overcome electrification barriers in existing multifamily and affordable housing. Learn more about the Induction Cooking MTI.

Whole Building Efficiency Retrofits

To close out the conference, on Thursday, Aug. 6 attendees can test their knowledge and help shape future strategies at an informal session hosted in partnership with the Northwest Energy Efficiency Alliance (NEEA):

  • Commercial Buildings Jeopardy! Test Your Knowledge, Challenge Assumptions, Shape the Future: an interactive game-show session combines commercial building trivia, market research findings, and audience participation to challenge assumptions and refine market transformation interventions. (Aug. 6 from 2-3 p.m. in Chapel) Learn more about the Commercial Building Efficiency Accelerator market transformation idea under development.

Whether you’re interested in equity, market engagement, or commercial buildings, CalMTA’s sessions offer valuable opportunities to learn, collaborate, and contribute to the next generation of market transformation strategies.

Related Resources

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

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