MTI Development

Clarissa Kusel

Clarissa Kusel

Program Manager, Market Transformation

Clarissa joins Resource Innovations after a decade of impact-driven work in both the non-profit and corporate setting. As a former social-enterprise founder, Clarissa’s passions lie in empowering communities, driving sustainability initiatives, and leveraging human-centered design methodologies to create positive change. At CalMTA, Clarissa is excited to apply her expertise in market analysis and strategic planning to make a lasting impact in the field of market transformation. In her free time, Clarissa can be found surfing off the coast of California, traveling, and volunteering on the board of Surfrider LA working to pass legislative change for our waterways and oceans.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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We welcome your questions and suggestions.

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CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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