Advisory Board

The Market Transformation Advisory Board, or MTAB, is a core component of the California Public Utilities Commission (CPUC)’s Decision on market transformation (D. 19-12-021), which lays out the role and membership of the MTAB and describes various operating parameters. It assigns CalMTA the responsibility of constituting the MTAB under the guidance of the CPUC as one of its first tasks.

MTAB members provide expertise and unbiased, non-binding recommendations to CalMTA and the CPUC during the design and implementation of MTIs. This includes reviewing MTI selection criteria, providing feedback on the market transformation ideas submitted to CalMTA, and tracking market transformation activities.

MTAB representatives are intended to have diverse backgrounds and possess the following general characteristics:

Represent organizations with a long-term background in California and national energy efficiency

Have a broad-based interest in outcomes of California and national energy efficiency proceedings

Have a solid understanding of market transformation principles

Have experience working constructively on advisory (or similar) committees

CalMTA’s initial MTAB members were recruited through a public process and approved by the CPUC via a Tier 2 advice letter in April 2023. As terms ended, additional recruitment efforts took place in April 2024 and 2025. For more information about the MTAB including member terms, duties and responsibilities, read the MTAB Charter with conflict of interest rules, and the Stipend Payment and Travel Expense Reimbursement Policy.

Advisory Board

Christie Torok

Regulatory Analyst at the CPUC
CPUC Representative

Cyane Dandridge

Founder & Executive Director of Strategic Energy Initiatives
Workforce and/or Labor Representative
Signed COI Disclosure Form

Fred Gordon

Independent (formerly Energy Trust of Oregon)
Evaluation Professional Representative
Signed COI Disclosure Form

Hayley Goodson

Managing Attorney with the Utility Reform Network
Ratepayer Advocacy/Protection Representative
Signed COI Disclosure Form

Jeff Harris

Chief Transformation Officer for the Northwest
Energy Efficiency Alliance
National/Regional EE Policy Professional Representative
Signed COI Disclosure Form

Peter Miller

Independent (formerly NRDC)
Environmental Advocacy Representative
Signed COI Disclosure Form

Mary Anderson

Principal Program Manager at Pacific Gas & Electric IOU Representative
Signed COI Disclosure Form

Jennifer Green

Manager of Customer Programs at MCE | CCA/REN Representative
Signed COI Disclosure Form

Still have questions about CalMTA’s
Advisory Board?

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
Young Korean female chef working in restaurant kitchen

CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.
Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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Get in touch

We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.

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