The Market Transformation Advisory Board, or MTAB, is a core component of the California Public Utilities Commission (CPUC)’s Decision on market transformation (D. 19-12-021), which lays out the role and membership of the MTAB and describes various operating parameters. It assigns CalMTA the responsibility of constituting the MTAB under the guidance of the CPUC as one of its first tasks.
MTAB members provide expertise and unbiased, non-binding recommendations to CalMTA and the CPUC during the design and implementation of MTIs. This includes reviewing MTI selection criteria, providing feedback on the market transformation ideas submitted to CalMTA, and tracking market transformation activities.
MTAB representatives are intended to have diverse backgrounds and possess the following general characteristics:
Represent organizations with a long-term background in California and national energy efficiency
Have a broad-based interest in outcomes of California and national energy efficiency proceedings
Have a solid understanding of market transformation principles
Have experience working constructively on advisory (or similar) committees
CalMTA’s initial MTAB members were recruited through a public process and approved by the CPUC via a Tier 2 advice letter in April 2023. As terms ended, additional recruitment efforts took place in April 2024 and 2025. For more information about the MTAB including member terms, duties and responsibilities, read the MTAB Charter with conflict of interest rules, and the Stipend Payment and Travel Expense Reimbursement Policy.
Regulatory Analyst at the CPUC
CPUC Representative
Founder & Executive Director of Strategic Energy Initiatives
Workforce and/or Labor Representative
Signed COI Disclosure Form
Independent (formerly Energy Trust of Oregon)
Evaluation Professional Representative
Signed COI Disclosure Form
Managing Attorney with the Utility Reform Network
Ratepayer Advocacy/Protection Representative
Signed COI Disclosure Form
Chief Transformation Officer for the Northwest
Energy Efficiency Alliance
National/Regional EE Policy Professional Representative
Signed COI Disclosure Form
Independent (formerly NRDC)
Environmental Advocacy Representative
Signed COI Disclosure Form
Principal Program Manager at Pacific Gas & Electric IOU Representative
Signed COI Disclosure Form
Manager of Customer Programs at MCE | CCA/REN Representative
Signed COI Disclosure Form
The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.
CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.
We welcome your questions and suggestions.
Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:
CalMTA
Resource Innovations
719 Main Street, Suite A
Half Moon Bay, CA, 94019
(888) 217-0217
All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.
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