Event Recap: Behind the Scenes at Gradient for Heat Pump Week

On Tuesday, April 14, the Gradient team hosted a fantastic Heat Pump Week “Behind the Scenes” event in partnership with CalMTA at Gradient’s manufacturing facility and lab in San Francisco, CA. The event offered a unique opportunity to see Gradient’s innovative 120V window-mounted heat pumps up close, including an engaging product demonstration led by CTO […]

MTAB Welcomes Two New Members

We are pleased to announce that the Market Transformation Advisory Board (MTAB) members starting terms in April 2026 will be:   Two of these members are current MTAB members that reapplied for their seats and were chosen among other candidates. The CPUC representative, Abhilasha Wadhwa, was seated by the CPUC’s Energy Division.    “We are excited to build on our partnership with MTAB as we advance market transformation initiatives designed […]

CalMTA Files Advice Letter Seeking Final Approval of Induction Cooking MTI Plan

On March 11, 2026, CalMTA submitted a Tier 2 Advice Letter to the California Public Utilities Commission (CPUC) seeking final approval of its revised Induction Cooking Market Transformation Initiative (MTI) Plan, in accordance with Decision 25-11-023.  The Decision granted conditional approval for the Induction Cooking MTI, which seeks to accelerate market adoption of induction cooktops and ranges to provide a high-quality […]

120V Battery-Equipped Induction Ranges: New Field Study Findings Now Available

With 70% of California households cooking with gas appliances, it’s hard to imagine how the State will meet its decarbonization goals without shifting the market toward a viable electric alternative. Induction cooking products have the potential to play this role: they deliver significant health, safety, and energy-efficiency benefits while providing the high-quality cooking experience consumers […]

CalMTA Advisory Board Recruitment Now Closed

CalMTA accepted applications for the seats of the Market Transformation Advisory Board (MTAB) members whose terms end in April 2026. The public was welcome to apply from February 9 – March 5, 2026. The available seats were for two-year terms in the categories of:  The Role of MTAB Members  The MTAB is critical to CalMTA’s operations, bringing their expertise and perspectives to this important and high-profile program to establish a market transformation portfolio for California. In their role, […]

CalMTA 2025 Year in Review: A Year of Progress and Partnership 

As 2025 draws to a close, we’re reflecting on a year that marked significant strides in California’s market transformation journey. From launching new initiatives to deepening collaborative relationships across the state, CalMTA’s work unlocked innovative pathways to achieve a more efficient energy future for all Californians. A detailed account of these milestones can be found in the quarterly reporting webinars CalMTA […]

CPUC Approves First-Ever Statewide Market Transformation Initiatives to Advance Energy Efficiency and Decarbonization

SAN FRANCISCO, Dec. 2, 2025 – The California Public Utilities Commission (CPUC) unanimously approved the first-ever statewide energy efficiency Market Transformation Initiatives (MTIs) for California. The MTIs, proposed by CalMTA (the California Market Transformation Administrator), are designed to work with manufacturers and market supply chains to accelerate market adoption of energy-efficient products that will help realize the state’s goals on […]

Pre-Bid Webinar for Room Heat Pumps MTI Implementation

CalMTA seeks qualified contractors or teams to implement the Room Heat Pumps Market Transformation Initiative (MTI). CalMTA staff conducted a virtual pre-bid webinar to provide an overview of the Request for Proposal (RFP), scope of work, and the submission process, and to allow participants to ask questions to help them determine their interest in pursuing […]

Room Heat Pumps Market Transformation Initiative is the First to Advance to Implementation  

The California Public Utilities Commission (CPUC) voted 5-0 today to approve the first market transformation initiatives (MTIs) developed by CalMTA. The cost-effective MTIs feature two technologies that would help further California’s efficiency and decarbonization goals. The technologies include induction cooking products, with attention to 24” 120V models that fit in smaller kitchens, and 120V window heat pumps tailored for California’s climate and buildings. Both represent missing pieces […]

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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