Market Transformation Initiatives: From Policy Ambition to Market Reality 

California has established a strong policy foundation for energy efficiency and building decarbonization. CalMTA’s Second Tranche of Market Transformation Initiatives (MTIs), submitted to the California Public Utilities Commission (CPUC) in July for funding approval, will help build the market capacity needed to translate California’s policy direction into practical, affordable, and durable improvements in existing buildings  The Second Tranche includes Residential Heat Pump Water Heating (HPWH), Commercial Rooftop Units […]

Learn about the Room Heat Pump Collaborative

Room heat pumps (RHPs) are poised to be a game-changer for energy-efficient space conditioning in small single-family and multifamily residences. National interest in this new technology has brought together nearly 50 industry partners under a Room Heat Pump Collaborative. The Collaborative — spearheaded by CalMTA, Consortium for Energy Efficiency (CEE), Northwest Energy Efficiency Alliance (NEEA), […]

CalMTA Showcases Market Transformation Leadership at ACEEE Summer Study

Join CalMTA at the ACEEE Summer Study: Energy Efficiency in Buildings for a week of research, discussion, and collaboration. From technical presentations and moderated panels to roll-up-your sleeves sessions, CalMTA team members will share insights and invite attendees to help explore solutions to some of the industry’s most pressing challenges for our industry. Value of […]

Evaluation RFP Pre-Bid Webinar

CalMTA team members hosted a webinar to provide an overview of the Request for Proposals (RFP), scope of work, and the submission process for the Room Heat Pumps and Induction Cooking MTI Evaluations. This webinar was held on Monday, August 10 from 1:00- 2:00 p.m. PDT

Second Tranche of MT initiatives to CPUC for Approval 

Three MTIs would deliver $1.9 billion in energy savings, grid health, and GHG emissions reduction benefits   CalMTA’s efforts to create a statewide portfolio of market transformation initiatives (MTIs) hit a critical milestone on July 7 with the submittal of a second tranche of plans to the California Public Utilities Commission (CPUC) for approval. The three MTIs are poised to advance efficiency, decarbonization, and market innovation delivering $1.9 billion in Total System Benefit (TSB) to Californians. The […]

On Demand: Q2 2026 Activity Report Webinar

CalMTA continued to make substantial progress on market transformation initiative (MTI) development and operational milestones in the 2nd quarter of 2026. In this webinar, the CalMTA team shared activities related to market transformation idea development, operations, financial status, and key outcomes including the release of the 2025 Annual Report, MTAB review and public comment for […]

Emerging Tech Improves Efficiency of Drafty Windows, Saving Energy and Improving Classroom Comfort

CalMTA seeks to invest in advanced window solutions that offer an affordable alternative to full window replacements and lower energy costs  MADERA, CA — Alongside Mayor Cecelia Gallegos, local leaders, and school officials, CalMTA yesterday hosted a behind-the-scenes look at how advanced window solutions installed at James Madison Elementary School have unlocked lower energy costs […]

Pre-Bid Webinar for Induction Cooking MTI Implementation

CalMTA seeks qualified contractors or teams to implement the Induction Cooking Market Transformation Initiative (MTI). CalMTA staff conducted a virtual pre-bid webinar to provide an overview of the Request for Proposal (RFP), scope of work, and the submission process, and to allow participants to ask questions to help them determine their interest in pursuing this opportunity. Video […]

Event Recap: Behind the Scenes at Gradient for Heat Pump Week

On Tuesday, April 14, the Gradient team hosted a fantastic Heat Pump Week “Behind the Scenes” event in partnership with CalMTA at Gradient’s manufacturing facility and lab in San Francisco, CA. The event offered a unique opportunity to see Gradient’s innovative 120V window-mounted heat pumps up close, including an engaging product demonstration led by CTO […]

MTAB Welcomes Two New Members

We are pleased to announce that the Market Transformation Advisory Board (MTAB) members starting terms in April 2026 will be:   Two of these members are current MTAB members that reapplied for their seats and were chosen among other candidates. The CPUC representative, Abhilasha Wadhwa, was seated by the CPUC’s Energy Division.    “We are excited to build on our partnership with MTAB as we advance market transformation initiatives designed […]

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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