MARKET TRANSFORMATION

ADVISORY BOARD MEETING

MTAB Meeting – 2/19/25

When: Wednesday, February 19, 9:00 am to Noon PST

Where: Virtual via Zoom

The first CalMTA MTAB meeting of 2025 featured a review of market transformation ideas submitted through the 2024 Request for Ideas and prioritized by MTAB during two meetings last fall. MTAB members discussed and provided feedback on the recommendations from CalMTA for advancing select ideas for Advancement Plan development per Phase I of CalMTA’s development process.  Additional agenda items included an overview of the 2025 Operations Plan, a review of the first Key Performance Indicators (KPI) Scorecard, and a 2024 financial report.

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CalMTA is a program of the California Public Utilities Commission and is administered by Resource Innovations, Inc.
© 2025 CalMTA. All rights reserved.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

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