News & Events

Stay up to date on CalMTA news. Stay informed with webinars, blogs, opportunities to participate, and on demand content.

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May 22, 2025

CalMTA continues to make substantial progress on several operational and market ​transformation initiative (MTI) development milestones in the 2nd quarter ​of 2025. The CalMTA team will share activities related to market transformation idea development, stakeholder outreach, operational aspects, and financial status. This webinar will take place on July 31 at 10:30 a.m.

Webinars

April 9, 2025

CalMTA made substantial progress on several operational and market ​transformation initiative (MTI) development milestones in the 1st quarter ​of 2025. The CalMTA team shared activities related to market transformation idea development, stakeholder outreach, operational aspects, and financial status. This included reports on two Strategy Pilots for Induction Cooking and Room Heat Pump technologies. This webinar […]

Webinars

December 3, 2024

In the third quarter of 2024, CalMTA made substantial progress on operational and market transformation initiative (MTI) development milestones from our 2024 Operations Plan. In this webinar, the CalMTA team will share these milestones, details on the work behind them, and how our progress is driving us closer to MTI implementation and achieving California’s climate […]

Webinars

May 10, 2024

CalMTA received approval for a potential Market Transformation Initiative (MTI) focused on induction cooking in January 2024. As part of the induction MTI research phase, a proposed Strategy Pilot has been developed aiming to test an intervention that could be used to change public opinion, build awareness on the benefits of induction cooking, and ultimately grow demand for induction cooktops and ranges. The Strategy Pilot was open for […]

Webinars

January 17, 2024

In the development of its first set of market transformation ideas to advance, CalMTA has identified several opportunities and barriers that warrant further research into how consumers interact with the targeted technologies. Two proposed Program Strategy Pilots have been developed that would test potential market intervention strategies for window/portable heat pumps and induction cooktops and […]

Webinars

July 26, 2023

This virtual event about the RFI was held on July 26, 2023, and is now available on demand. CalMTA is seeking ideas to help California reach its energy efficiency and decarbonization goals through market transformation. If you know of cutting-edge technologies or practices that save energy, we want to hear from you through our RFI […]

Webinars

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.
Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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