CalMTA to host limited series of Chefluencer events at retail locations

Building on the success of CalMTA’s Induction Cooking Strategy Pilot at community events in fall 2024, CalMTA is continuing to test interventions and messaging that could be used to change public opinion and create awareness of induction cooking’s benefits. CalMTA and the Building Decarbonization Coalition (BDC) are teaming up again this February to host a limited series of Chefluencer events in the greater Los Angeles area, this time in-store at retail locations. 

The Chefluencer program uses experienced chefs to lead engaging, multilingual, culturally relevant cooking demonstrations using induction stovetops at live events. This upcoming series of events will allow featured chefs to showcase their skills on induction cooktops that are in-stock and available for purchase at each store location. 

Event participants and store associates will be encouraged to complete a post-event survey to help CalMTA better understand their opinions on induction cooking, likelihood of purchasing an induction appliance in the future (from consumers), and insights on selling induction products (from sales associates). 

Join us at one of our February events to see a Chefluencer in action! Discover the advantages of induction cooking, check out induction appliances for sale, and taste the chef’s delectable samples at these fun events: 

• Saturday, February 15, 12-2pm
  South Bay Appliance
  1640 W Redondo Beach Blvd, Gardena, CA 90247
• Saturday, February 15,  1-3pm
  The Appliance Outlet
  21880 Van Buren, Riverside, CA 92508
• Saturday, February 22, 1-3pm
  Waadt Appliance
  16919 Sherman Way. Lake Balboa, CA 91406