On Demand: Chefluencer Strategy Pilot Webinar

May 10, 2024

CalMTA received approval for a potential Market Transformation Initiative (MTI) focused on induction cooking in January 2024. As part of the induction MTI research phase, a proposed Strategy Pilot has been developed aiming to test an intervention that could be used to change public opinion, build awareness on the benefits of induction cooking, and ultimately grow demand for induction cooktops and ranges. The Strategy Pilot was open for public comment on the CPUC PDA site from May 21 – June 5, 2024.

This Strategy Pilot builds upon the good work that others have already been doing in California. For example, the Building Decarbonization Coalition (BDC) has been running a successful “Chefluencer” program where local chefs demonstrate induction technology and talk through the benefits of switching to induction cooktops and ranges.

Watch the Chefluencer Strategy Pilot Webinar Recording

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