CalMTA’s Phase II research for the Induction Cooking market transformation initiative (MTI) identified key barriers to adoption, including low consumer awareness of induction technology and its benefits, cultural and consumer attachment to gas cooking, and concerns about the durability of newer induction products. To address these challenges, CalMTA sought to test interventions and messaging that could effectively shift public perceptions and ultimately grow market demand for Induction Cooking.

The Induction Cooking Chefluencer Event Testing Strategy Pilot aimed to learn from and build upon the Building Decarbonization Coalition’s (BDC) successful “Chefluencer” program, which features experienced chefs as they lead engaging, multilingual, culturally relevant cooking demonstrations on induction cooktops at live events. By providing attendees with firsthand experience and trusted, knowledgeable hosts, these events directly addressed the barrier of low awareness and helped counter cultural preferences for gas cooking by showcasing induction’s performance, safety features, and sustainability benefits.

The findings will inform the initiative’s approach to overcoming key barriers to adoption.