Status update: Chefluencer Strategy Pilot
The Induction Cooking Chefluencer Event Testing Strategy Pilot aims to learn from and build upon the Building Decarbonization Coalition’s (BDC) successful “Chefluencer” program, which features experienced chefs to lead engaging, multilingual, culturally relevant cooking demonstrations using induction stovetops at live events. These events have the potential to address an identified barrier to induction cooking market adoption – lack of awareness – by offering attendees firsthand experience with induction cooking from knowledgeable and credible hosts.
This Strategy Pilot, designed to inform development of a full MTI Plan and future interventions, is complete. A full assessment report on the outcomes, findings, and recommendations will be publicly available in early 2025 and shared through CalMTA’s regular news updates. In the meantime, this memo serves to provide a summary of the work undertaken and a status of progress. For the full scope of work for this effort, click here.