March 6, 2025

CalMTA’s exploration of the Room Heat Pumps (RHPs) Market Transformation Initiative (MTI) identified the need for research into how consumers install, interact with, and utilize this technology. We developed the

Fact Sheets & Case Studies Research & Papers

January 9, 2025

In the third quarter of 2024, CalMTA made substantial progress on operational and market transformation initiative (MTI) development milestones from our 2024 Operations Plan. In this webinar, the CalMTA team

Annual & Quarterly Reports

December 18, 2024

The Induction Cooking Chefluencer Event Testing Strategy Pilot aimed to learn from and build upon the Building Decarbonization Coalition’s (BDC) successful “Chefluencer” program, which features experienced chefs to lead engaging,

Research & Papers

December 18, 2024

CalMTA’s exploration of the Room Heat Pumps and Induction Cooking market transformation ideas (MTIs) identified engaging retailers to stock and promote these targeted technologies as a key intervention point for

Research & Papers

December 18, 2024

CalMTA’s exploration of the Room Heat Pumps market transformation idea (MTI) identified the need for research into how consumers install, interact with, and utilize this technology. The Room Heat Pumps

Research & Papers

September 27, 2024

In the second quarter of 2024,  in collaboration with the Market Transformation Advisory Board (MTAB), the CalMTA team made important progress on several operational and market transformation initiative (MTI) development

Annual & Quarterly Reports

June 18, 2024

In the 1st quarter of 2024, in collaboration with the Market Transformation Advisory Board (MTAB), the CalMTA team moved forward with the development of seven promising market transformation (MT) ideas

Annual & Quarterly Reports

May 24, 2024

CalMTA received approval for the advancement of a potential Market Transformation Initiative (MTI) focused on induction cooking in January 2024. As part of the research phase for this MTI, the

Research & Papers

February 8, 2024

This Program Strategy Pilot describes the objectives, scope, assessment plan, timelines, and budgets for research supporting the development of the Portable/Window Heat Pumps Market Transformation Initiative (MTI). CalMTA has identified several opportunities

Research & Papers

February 8, 2024

This Program Strategy Pilot describes the objectives, scope, assessment plan, timelines, and budget supporting the development of the Induction Cooking and Room Heat Pumps Market Transformation Initiatives (MTIs). This plan

Research & Papers

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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