Engagement & Communications

Rachel Good

Rachel Good

Stakeholder Engagement Manager

For more than a decade, Rachel has supported strategic communications strategies and business development in the clean energy sector. Her passion for innovative energy solutions and environmental justice brought her to CalMTA, where she works with a cross-functional team to engage diverse stakeholders in statewide market transformation initiatives. Before joining CalMTA, Rachel led proposal development, sales enablement, and product marketing for firms that include TRC, CLEAResult, C+C, and Ecova, with a focus on energy efficiency and decarbonization in California. When she’s not at work, Rachel enjoys hiking with her husband and dog and catching as much live music as her schedule allows.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.

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