Operations Planning

2024 Operations Plan

June 4, 2024

The 2024 Operations Plan describes the activities CalMTA planned for the year, to continue building on progress made in all areas of our work. These activities are designed to further the development of a market transformation (MT) portfolio that will help California realize its efficiency, decarbonization, equity, and workforce development goals.

Key outcomes in 2024 include finalizing at least one fully developed Market Transformation Initiative (MTI) Plan for submission with an Application to the California Public Utilities Commission (CPUC), and continuing to develop a diversified and balanced pipeline of additional MT ideas that will advance to market deployment during CalMTA’s initial five-year implementation period.

2024 Operations Plan
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CalMTA is a program of the California Public Utilities Commission and is administered by Resource Innovations, Inc.
© 2025 CalMTA. All rights reserved.

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

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The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

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Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

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