May 10, 2024

The 2023 Annual Report for CalMTA details the foundational activities conducted by the program to help meet California’s efficiency and decarbonization goals.   Notable highlights in 2023 include: 

Annual & Quarterly Reports

December 27, 2023

Between 1993 and 2000, market transformation efforts drove an increase from 2% to 10% in the market share of energy-efficient clothes washers and set the stage for further growth that

Fact Sheets & Case Studies

December 27, 2023

This case study demonstrates a successful Market Transformation (MT) program that has substantially improved energy efficiency in an area that few of us think much about. The 80 PLUS program,

Fact Sheets & Case Studies

December 4, 2023

The 3rd quarter 2023 activity report summarizes key milestones from July-Sept. 2023 as we continued to advance California’s energy efficiency and climate goals. Notable milestones discussed in this report include:

Annual & Quarterly Reports

November 30, 2023

This in-person Market Transformation Advisory Board (MTAB) meeting was a two-day event from Nov. 30 to Dec. 1, 2023, and took place in Irwindale, CA. In-person and virtual attendance was

October 13, 2023

This all-day in-person meeting of the Market Transformation Advisory Board (MTAB) took place in San Francisco on Friday, October 13. Discussion topics for this meeting included review of the MTI

October 6, 2023

This memo provides an update on select market transformation (MT) ideas submitted during the request for ideas (RFI) process recently conducted by CalMTA. It gives an overview of the ideas

September 18, 2023

This four-hour virtual Market Transformation Advisory Board (MTAB) meeting covered several discussion topics, including an overview of the Market Transformation Initiative (MTI) Development process, MTI criteria weighting, the MTI evaluation

August 23, 2023

The 2nd quarter 2023 activity report summarizes key milestones from April-June 2023 as we continued to develop a balanced portfolio of energy efficiency market transformation initiatives (MTIs). Significant milestones include:

Annual & Quarterly Reports

August 20, 2023

CalMTA’s Market Transformation Policy Manual provides a summary of the rules established by California Public Utilities Commission (CPUC) decisions that govern the Market Transformation Administrator (MTA/CalMTA). This manual also includes

Operations Planning Process

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
Young Korean female chef working in restaurant kitchen

CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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We welcome your questions and suggestions.

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Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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