May 8, 2025

The 2024 Annual Report highlights CalMTA’s key activities and achievements in developing a market transformation (MT) portfolio and advancing California’s energy efficiency and decarbonization goals. Notable highlights in 2024 include: 

Annual & Quarterly Reports

March 6, 2025

CalMTA’s exploration of the Room Heat Pumps (RHPs) Market Transformation Initiative (MTI) identified the need for research into how consumers install, interact with, and utilize this technology. We developed the

Fact Sheets & Case Studies Research & Papers

January 9, 2025

In the third quarter of 2024, CalMTA made substantial progress on operational and market transformation initiative (MTI) development milestones from our 2024 Operations Plan. In this webinar, the CalMTA team

Annual & Quarterly Reports

December 18, 2024

CalMTA’s Room Heat Pumps (RHP) Market Transformation Initiative (MTI) aims to accelerate market adoption of room heat pumps to provide efficient heating and cooling in existing small, single-family, and multifamily

MT Planning

December 18, 2024

CalMTA’s exploration of the Room Heat Pumps and Induction Cooking market transformation ideas (MTIs) identified engaging retailers to stock and promote these targeted technologies as a key intervention point for

Research & Papers

December 18, 2024

CalMTA’s exploration of the Room Heat Pumps market transformation idea (MTI) identified the need for research into how consumers install, interact with, and utilize this technology. The Room Heat Pumps

Research & Papers

October 25, 2024

This market characterization study is an output of the Phase II research for the Room Heat Pumps Advancement Plan, finalized in February 2024. The Advancement Plan outlined a high-level research

Research & Papers

September 27, 2024

In the second quarter of 2024,  in collaboration with the Market Transformation Advisory Board (MTAB), the CalMTA team made important progress on several operational and market transformation initiative (MTI) development

Annual & Quarterly Reports

June 18, 2024

In the 1st quarter of 2024, in collaboration with the Market Transformation Advisory Board (MTAB), the CalMTA team moved forward with the development of seven promising market transformation (MT) ideas

Annual & Quarterly Reports

May 25, 2024

The Room Heat Pumps fact sheet describes the opportunity, technology, market transformation strategy and equity considerations for this initiative. Space conditioning represents the largest energy consumption end-use for homes in

Fact Sheets & Case Studies

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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We welcome your questions and suggestions.

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(888) 217-0217

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