May 8, 2025

The 2024 Annual Report highlights CalMTA’s key activities and achievements in developing a market transformation (MT) portfolio and advancing California’s energy efficiency and decarbonization goals. Notable highlights in 2024 include: 

Annual & Quarterly Reports

December 18, 2024

CalMTA’s Room Heat Pumps (RHP) Market Transformation Initiative (MTI) aims to accelerate market adoption of room heat pumps to provide efficient heating and cooling in existing small, single-family, and multifamily

MT Planning

December 18, 2024

CalMTA’s Induction Cooking Market Transformation Initiative (MTI) seeks to accelerate market adoption of efficient induction cooktops and ranges to provide a high-quality cooking experience with the added health and safety

MT Planning

December 18, 2024

The Induction Cooking Chefluencer Event Testing Strategy Pilot aimed to learn from and build upon the Building Decarbonization Coalition’s (BDC) successful “Chefluencer” program, which features experienced chefs to lead engaging,

Research & Papers

December 18, 2024

CalMTA’s exploration of the Room Heat Pumps and Induction Cooking market transformation ideas (MTIs) identified engaging retailers to stock and promote these targeted technologies as a key intervention point for

Research & Papers

December 18, 2024

CalMTA’s exploration of the Room Heat Pumps market transformation idea (MTI) identified the need for research into how consumers install, interact with, and utilize this technology. The Room Heat Pumps

Research & Papers

November 21, 2024

When: Wednesday, November 20, 2024, noon to 5:30 pm & Thursday, November 21, 2024, 9:00 am to 3:30 pm PST Where: Irwindale, Ca. This two-day MTAB meeting included part 3 of CalMTA’s Idea

October 25, 2024

This three-hour MTAB meeting included part 2 of CalMTA’s Idea to Initiative educational campaign focused on reviewing the market progress indicators and milestones for two MTI plans being developed for Room Heat

October 25, 2024

This market characterization study is an output of the Phase II research for the Induction Cooking Advancement Plan, finalized in February 2024. The Advancement Plan outlined a high-level research approach

Research & Papers

October 25, 2024

This market characterization study is an output of the Phase II research for the Room Heat Pumps Advancement Plan, finalized in February 2024. The Advancement Plan outlined a high-level research

Research & Papers

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
Young Korean female chef working in restaurant kitchen

CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Featured MTAB Meetings

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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