April 25, 2024

This dynamic four-hour virtual meeting of the Market Transformation Advisory Board (MTAB) took place via Zoom and was open to the public. Agenda items included discussions of progress updates on

April 1, 2024

The California Market Transformation Framework, created via California Public Utilities Commission (CPUC) Decision 19-12-021, calls for setting clear savings goals and other market transformation initiative (MTI) metrics to ensure a high

Evaluation Process

February 20, 2024

California has a strong commitment to ensuring that communities facing a disproportionate energy burden and historical inequities of efficiency investment enjoy the benefits of energy efficiency. In support of these

Research & Papers

February 8, 2024

This Program Strategy Pilot describes the objectives, scope, assessment plan, timelines, and budgets for research supporting the development of the Portable/Window Heat Pumps Market Transformation Initiative (MTI). CalMTA has identified several opportunities

Research & Papers

February 8, 2024

This Program Strategy Pilot describes the objectives, scope, assessment plan, timelines, and budget supporting the development of the Induction Cooking and Room Heat Pumps Market Transformation Initiatives (MTIs). This plan

Research & Papers

February 2, 2024

This Advancement Plan describes information to be developed and research conducted to establish an Induction Cooking Market Transformation Initiative (MTI). Induction ranges and cooktops use electromagnetic induction to heat cookware

MT Planning

February 2, 2024

This Advancement Plan describes information to be developed and research conducted to establish a Portable/Window Heat Pumps Market Transformation Initiative (MTI). Portable and window heat pumps (aka micro heat pumps)

MT Planning

February 2, 2024

This Advancement Plan describes the information developed and research conducted to establish an Efficient Rooftop Units (ERTU) Market Transformation Initiative (MTI). Rooftop units are forced-air systems that package the evaporator,

MT Planning

January 26, 2024

This final Stage 1 Disposition Report released by CalMTA provides important insight into the scoring and selection process, as well as a description of the top-scoring ideas advancing to Phase

Process

January 25, 2024

On January 25, CalMTA’s Market Transformation Advisory Board (MTAB) gathered in San Francisco to discuss ideas under consideration for the second batch of market transformation initiatives. These and other ideas

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
Young Korean female chef working in restaurant kitchen

CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Featured MTAB Meetings

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.

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